Strengthening Islamic School Branding through Leadership Innovation: A Study in Pesantren-Based Madrasah Ibtidaiyah
Keywords:
Madrasah Head, Leadership Innovation, School Branding, Islamic Education, Pesantren-Based MadrasahAbstract
This study aims to explore and analyze the innovations implemented by the madrasah head in strengthening the branding of an Islamic school, specifically within the context of a pesantren-based Madrasah Ibtidaiyah. In a competitive educational landscape, school branding has become a crucial strategy for institutional sustainability and public trust. Using a qualitative approach with a case study method, data were gathered through in-depth interviews, participant observation, and documentation analysis. The findings reveal that leadership innovation is manifested through three strategic dimensions: (1) managerial innovation, involving integrated strategic planning with the pesantren’s vision and professional human resource development; (2) curricular innovation, characterized by the integration of the national curriculum with a structured tahfidz (Quranic memorization) program and Islamic character building (Ta’dib); and (3) digital branding innovation, utilizing social media and digital platforms to foster transparency and positive public perception. The synergy between a strong religious culture and consistent academic achievements serves as a unique brand identity that distinguishes the institution from competitors. This study concludes that the madrasah head’s ability to act as an innovative catalyst is the primary driver in building a sustainable, competitive, and value-driven Islamic school brand.
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